In this post, we’ll explore how Apple’s iconic “1984” Super Bowl ad and the “Get a Mac” campaign prove that focused, targeted marketing strengthens brand positioning and drives real impact.

Learn more about unique value propositions (UVP), where the traditional UVP definition falls short, and how McDonald’s, Domino’s, Salesforce, and Hubspot used UVPs to grow their reputations and their profits.

Doordash delivered a masterclass in tie-in marketing during the 2024 Super Bowl. This post breaks down how they did it, and how you can use the same tactics to amplify your own brand awareness efforts.

Brand positioning strategy is the key to growing your brand. But getting the time and resources to put a strategy in place can be a hard sell. Use these facts to get the executive buy-in you need.

Whether you’re launching a brand, rebranding, or working to reposition your brand, these commandments outline what it will take to leave a lasting impression on your market’s collective unconscious.

Some people say to never talk poorly about competitors, but what about comparing yourself to them in a national brand awareness campaign? Vrbo shows us how it's done.