Your unique value proposition (UVP) does more than shape your messaging—it sets the foundation for your brand positioning, business strategy, and long-term growth. In this post, we unpack what a UVP really is, how it influences positioning, and why aligning your business around it leads to sharper focus, stronger teams, and more effective decision-making.

Walmart’s latest brand campaign is a masterclass in reframing perception. In this post, we break down the six smartest tactics from their new “Who Knew?” campaign—ranging from budget-friendly basics to big-brand moves—and show how you can adapt them to elevate your own brand positioning.

In this post we look at how one lime-topped bottle of beer became shorthand for the word “beach”—and what it teaches us about brand positioning and the power of visual hammers.

In this post, we’ll break down what mental availability is, why it matters, and how you can use it to make your brand the one people think of—and choose—when they’re ready to buy.

In this post, we explore how brand positioning impacts pricing strategy and how to avoid the pitfalls of competing on price alone.

Discover how brand positioning shapes your marketing strategy and beyond, from messaging to audience targeting to pricing. Learn what it is, why it matters, and how to build a strong position that sets your brand apart.

In this post, we’ll explore how Apple’s iconic “1984” Super Bowl ad and the “Get a Mac” campaign prove that focused, targeted marketing strengthens brand positioning and drives real impact.

Learn more about unique value propositions (UVP), where the traditional UVP definition falls short, and how McDonald’s, Domino’s, Salesforce, and Hubspot used UVPs to grow their reputations and their profits.

Doordash delivered a masterclass in tie-in marketing during the 2024 Super Bowl. This post breaks down how they did it, and how you can use the same tactics to amplify your own brand awareness efforts.

Brand positioning strategy is the key to growing your brand. But getting the time and resources to put a strategy in place can be a hard sell. Use these facts to get the executive buy-in you need.

Whether you’re launching a brand, rebranding, or working to reposition your brand, these commandments outline what it will take to leave a lasting impression on your market’s collective unconscious.

Some people say to never talk poorly about competitors, but what about comparing yourself to them in a national brand awareness campaign? Vrbo shows us how it's done.