Brand positioning examples, strategies, and tactics to help your brand stand out.
Mental Availability and Brand Positioning: The Key to Being the Instinctive Choice
In this post, we’ll break down what mental availability is, why it matters, and how you can use it to make your brand the one people think of—and choose—when they’re ready to buy.
How Strong Positioning Protects Your Pricing Power
In this post, we explore how brand positioning impacts pricing strategy and how to avoid the pitfalls of competing on price alone.
Brand Positioning: What It Is, Why It Matters, and How to Get Started
Discover how brand positioning shapes your marketing strategy and beyond, from messaging to audience targeting to pricing. Learn what it is, why it matters, and how to build a strong position that sets your brand apart.
Brand Positioning and Targeted Marketing: Lessons from Apple’s Most Iconic Campaigns
In this post, we’ll explore how Apple’s iconic “1984” Super Bowl ad and the “Get a Mac” campaign prove that focused, targeted marketing strengthens brand positioning and drives real impact.
4 Brands That Used Their Unique Value Propositions (UVPs) to Grow Profits
Learn more about unique value propositions (UVP), where the traditional UVP definition falls short, and how McDonald’s, Domino’s, Salesforce, and Hubspot used UVPs to grow their reputations and their profits.
See How Doordash Used The 2024 Super Bowl To Expand Their Market Position
Doordash delivered a masterclass in tie-in marketing during the 2024 Super Bowl. This post breaks down how they did it, and how you can use the same tactics to amplify your own brand awareness efforts.
11 Proven Reasons to Build a Brand Positioning Strategy
Brand positioning strategy is the key to growing your brand. But getting the time and resources to put a strategy in place can be a hard sell. Use these facts to get the executive buy-in you need.
The 5 Commandments of Brand Positioning: A Framework for Becoming Known
Whether you’re launching a brand, rebranding, or working to reposition your brand, these commandments outline what it will take to leave a lasting impression on your market’s collective unconscious.
Learn The Challenger Brand Tactic Vrbo Uses to Position Itself Against AirBnB
Some people say to never talk poorly about competitors, but what about comparing yourself to them in a national brand awareness campaign? Vrbo shows us how it's done.